Years later, when her family was going through a financial crisis, she decided to turn her avocation into a business and began making natural soaps to sell at farmers’ markets. He suffered from eczema and Sue could not find anything else to soothe his skin. Sue Kerber first began making hemp-based lotions for her son Zak–now a partner in RAD Soap along with his brother Max–when Zak was a young child. Increasing its production and capabilities.RAD Soap came to FuzeHub in 2019 for help with: The family-owned company, which started in 2009 in Sue Kerber’s kitchen, uses a top-secret proprietary process to make the unique creations it sells through its Albany store and online shop as well as at Whole Foods and other select retailers throughout the country. of Menands, NY makes a line of soaps, lotions and other skin care products from natural therapeutic ingredients, including hemp seed oil and chaga mushroom extracts. We couldn’t have done that without FuzeHub’s help.” - Max Kerber, RAD Soap We believe in products with a purpose.“We’ve been able to focus on our brand and creating really great products. RAD Soap adheres to strict quality standards due to the founder’s belief “If my family won’t use it, then we won’t sell it”. is committed to being the consumers most trusted source for natural body care products. Rad was also accepted/requested into the world of the highly prestigious, trending and selective Korean Beauty/Skin Care market when they became one of the first and only American family owned companies to sell their products in South Korea. RAD's products are crafted and ready for delivery within 24 hours thus delivering the freshest all-natural body care to our beloved consumers and wholesale partners.Ī group of unexpected loyal customers got behind the family and their award winning products from day one with the power of a grassroots movement which took on a life of its own. To this day RAD's unique process of production has never been duplicated to their knowledge. The process includes suspending the soap in a glycerin state with botanicals and essential oils never being exposed to caustic sodas/lye therefore never altering the delicate state of those natural ingredients. In early 2009, she turned her entrepreneurial spirit and passion for blending natural ingredients into what is today known as the Rad Soap Co.įrom that point forward Sue and her family developed a unique and top secret proprietary process for creating their hand crafted batches of soap. It all began in a small kitchen fueled by a mother’s love where founder, Sue Kerber searched for something natural to relieve her son’s eczema. I don't think I could ever say it said enough! So, join us and become part of the Rad Family! Become one of my Radsters! I would like to extend another BIG thank you to anyone that uses Rad products today. I want to start a Rad Revolution, taking body care to the next level and introducing our bars as the "Best Bar in the World". My goal in all of this is to have every woman, child and man in the world try my soap. You have all helped me spread the word and share my products with friends, family and the world! I thank you! Every product I share with you has taken many hours of testing, love, sweat and even tears! I want to bring you the best and safest products for you and your family to love and enjoy. I contribute a lot of my success to the many people (I like to call them Radsters) that have continued to purchase products from us over the past 7 years. Rad Soap is here to stay and wow, what a journey it has been. 7 years later, we're out of my kitchen and now in a 15 thousand square ft building! I am also proud to say that both of my sons Zak and Max are now partners in my soap empire. We wanted to create something different with body care, "products with purpose" if you will. My son Zak and I decided to come up with Rad which stood for Radical. On one of my many trips to my brother's home in Rochester we had a conversation about starting a company. After years of making several different creams for all sorts of ailments, I approached my family with an idea.Īt the time, our family was going through some rough years as families do, and I knew that we needed to bring some income into the home soooo. After many doctors appointments and failed prescriptions, I decided to turn to nature! After reading up on the subject, I came up with my own version of a lotion to test on him and lo and behold I developed what is today known as Rad's Toke extreme line. The reason for this venture was to share products that I have made over the past 30 years with you! I began creating homemade products when my oldest son Zak was born with eczema. I am the Soap queen/creator/maker of Rad Soap! I started this company in 2009 in my kitchen in Cohoes, NY.
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